Today we are going to look at light weight rank tracking tool named SerpBook. As web portfolios grow and tracking projects becomes ever important, keeping a note of keyword rankings, especially for dozens of keywords per website in multiple search engines is both tedious and time consuming, SerpBook aims to solve this problem.
Beyond just tracking, it can help give you an insight into potential problems which have arisen (for example after seeing a big drop in position, turns out the wrong .htaccess was uploaded by a developer) and also provides the closes thing to real time updates with the tool querying your position per hour within Google. I’ve found this particular useful for test social signals.
Setting up a Project
First we will want to create an account, SerpBook offer a range of packages to suit all webmasters depending on their requirements, you can upgrade or downgrade your package size to suit your needs, so for now we’ll just sign up for a Basic package.
Done? Time to add our sites!
First though you will want to add a category, categories are useful to group similar projects, or for client websites, allowing you to export all ranking data for a category in one click.
Now the website, simply enter your URI, I prefer to leave the ‘Exact’ checkbox unchecked as I usually don’t track specific pages to specific keywords.
Next enter your list of keywords and select the region. Each keyword tracked against the domain will become a new row within the ranking table, upon adding a new keyword the tool will try and find it’s currently ranking, PR, and other stats immediately, very cool.
SerpBook will immediately grab your ranking positions, PR, and other information. After a few keywords/urls in your category, you’ll have a concise table like the one below.
The rank tracking software has many useful features; all these are available across the packages which is a refreshing change. Below are some of the best:
- Alerts – Upon logging into the tool, you may have several alert notifications, this is my favourite feature as it notifies a webmaster of large increases or decreases of SERPs which can help to track potential problems (such as a bad .htaccess change) or cause a celebration!
- Exporting – You can export your categories as a CSV file or as a PDF. The PDF option not only shows your table data, but the monthly overview line graph for each of the three search engines, awesome for clients!
- Period Tracking – For each record the changes in position between day, week and month is calculated, giving to a nice visual overview of what’s happening
- Google Analytics – You can sync your Google Analytics data with the tool, this will compare traffic between increments of 30 days
Well there isn’t much to cover here, since using this tool upon release the results have always been very accurate across Google, Yahoo and MSN. Whilst you’re always going to get slightly different results depending on the datacentre queried, I have found that you can rely on the rank report for the majority of the time.
Of course there are alternatives out there than you can use, here’s a quick comparison overview of two web based rank trackers:
|Other tool integration|
|Whilst you get a host of awesome tools with an Moz subscription, at $99 it’s too expensive if you’re just interested in rank tracking|
|Need to create three different records to track keywords across the three big search engines|
|Can only track up to 50, considering the above point you could run out of space quickly|
|With trigger mails you can setup conditions for specific projects, the system will e-mail you if the conditions are met|
|Separate logins for clients|
|UI feels more bloated|
|Several metrics such as PR sometimes missing|
|Smaller range of packages|
|Great UI, easy to use|
|Youtube rank tracking|
|Ability to track via location|
|No tracking for other search engines|
Overall I’m impressed, not only is SerpBook priced very reasonably and boast a range of very useful features, it is well maintained and has had many improvements and updates since the tools release. The facility to upgrade or downgrade your subscription at will makes this a very attractive tool. If you’re looking for more tracking options such as ranking in Google Places or videos, RankTrackr would be ideal.
If you know of any other good rank tracking tools let me know, there’s quite a few now.